Sunday, March 21, 2010

Old Spice Reintroduces the Man's Man.

Old Spice. The scent is familiar and wraps your mind… you think… Grandpa? Well, not anymore.

The brand is iconic when American gentlemen think about male grooming products. When faced with new competitors and the rise of social media, the Proctor and Gamble brand has adapted and grown to successfully challenge the new guys, particularly AXE and the multitude of ‘metro’ man grooming products. Old Spice assessed their primary audience’s online activities and met them on their grounds.

Using a website, YouTube, Facebook and Twitter to manage their online presence has brought the “Old” Spice back into significance. Branding a new line of products that will “make you smell like a man, man” paired with hilarious marketing and advertising has rejuvenated the Old Spice brand and introduced a new female fan base.
Their Twitter account is just one of the many tactics Old Spice has used to further their branding strategy and engage with their audiences. The account is updated daily and creates a true dialogue with other tweeters through replies, video links, funny quips and other nonsensical man things that you can’t help but laugh at. Their fan base is rising and in regards to other major competitors, Old Spice has a leg up as they have more Twitter followers than AXE. Old Spice has successfully extended their market reach through this medium.


Old Spice has created a relaxed and entertaining branding campaign, reiterated through all mediums and producing consistent content that unifies their social media presence into something really… mountain fresh. An opportunity Old Spice could capitalize on could be to extend their tweet content to include what their competitors at AXE have done including: contests, giveaways, events and news.

Old Spice may not have reinvented the wheel, but they have adapted to the ideals of PR 2.0 and done it so very, very well.

Take a look at Old Spice through a different lens. See what my co-conspirators Pat, Eva, Ben, Ginger and Laura have to say about Old Spice and corporate social media.

Thursday, March 4, 2010

Classic Jaymes Track... Video makes it.

LOOSEN UP THE COLLAR, KICK UP THE FEET AND WANDER!
ENJOY!




That was great, how'd you like it?

Wednesday, March 3, 2010

PR, Social Media and Ford: The battle for the 5.0L

Ford’s public relations is on the ball. This much I know. With all the talk about Toyota and Honda recalls, little has been mentioned about Ford having the most recalls in 2009. Issuing recalls seem to be the ‘it’ thing right now, apparent throughout the media and Ford is capitalizing. Toyota is going to Twitter (literally, not tweet) to combat the problem… but that’s another conversation.

Okay, -believe it or not- we are faced with an energy crisis, rising gasoline prices and mobs of environmentally concerned folks pushing for hybrids, electrics, bicycles and social responsibility. And I’m okay with that.

The reality is that we are living through another horsepower war, reminiscent of the late 1960’s, where big engines, big power and cheap gas was plentiful. While those days are long behind us, those kids have grown up and auto makers are again competing for their dollars. The ultimate American sports coupe war has been raised from the dead and is hotter than ever. It has been ignited by the rebirth of the ChevyCamaro, the Dodge/Chrysler HEMI anything, and the Ford Mustang...



This places Ford in a very difficult position. While pressured to produce efficient vehicles (which they have done) Ford’s marketing and PR continued to ask its customers - the die-hards - what they wanted. In yet another solid example of PR and social media, Ford embraced the fan pages and groups on Facebook, the Mustang and Ford enthusiast websites, forums and clubs.

They joined the conversation…

They connected.

The audience spoke. They (we) wanted the notorious 5.0L back in their beloved Mustang. So what did Ford do to juggle this issue?

Ford built a new media website, promoting the 2011 Mustang’s 5.0L and “unsurpassed fuel efficiency” (…for a 5.0L engine). Ford balanced what we wanted and a lil’ something for ‘them’. Genius. The buzz on the internet suggests that Ford will be selling the 2011 Mustang as fast as they can make them.

I find it interesting that amidst the age of environmental consciousness and awareness that we still seem to play naïve between our actions today and its impact tomorrow. Guilty as charged, but mannn I want one.



Laugh now, Cry later.



What do you think about Ford’s actions? Awesome or Irresponsible?

Monday, March 1, 2010

Jaymes. Premium.

Hope you digg it... Feedback is more than welcome 'round here :)