See you in the .. FUTURE

Today we had a special lecture in our social and digital media class that emphasized social capital (check this too) and connectedness through our network we’ve developed in the last four months. It was presented thousands of years ahead of 'now' ... in the future. My HumberPR social media gangsters introduced “Future Camp”, led by Zack Sandor-Kerr and Jenna Stothers, where we discussed how we’ll stay close when our course is done and we are let loose in the real world.

Ideally, I hope to stay connected through the random phone calls and texts that we share, but also to utilize some of the social media platforms we’ve discovered to keep in touch. Our Facebook group will remain; we’ve also developed a new Twitter hashtag (#) that we could use to mobilize monthly events. Our favourite, Why Not Wednesdays will be converted into the hashtag #YnotW.

With another semester ahead of us, I’m sure the sinking feeling of our time together coming to an end will hit in the not too distant future… But I feel confident I’ll be able to reach out whenever, wherever, to the future generation of PR practitioners and the current best buds in the universe. Good luck to all and don’t forget… @JaymesBeatty.

Special Shout-Outs to HUMBER ON TWITTER! (click to connect to their fantastic blogs)

Patrick @PatHPR
Jeff @ChefDeafJeff
Sarah @LatishaFlash
Zack @ZackSandorKerr
Jenna @Jenna Stothers
Sarah @SarahLongPR
Laura @LauraTeed
Kathleen @KathleenNapier
Kiel @KielCulture
Amanda @AmandaLeone
Deborah @DeborahWaines
Zofia @ZofiaSzaflarska
Ben @BWylie1
Michael @MichaelCayley / @MemeticBrand


and follow the trend #humberpr #YnotW

Good Day!

Old Spice Reintroduces the Man's Man.

Old Spice. The scent is familiar and wraps your mind… you think… Grandpa? Well, not anymore.

The brand is iconic when American gentlemen think about male grooming products. When faced with new competitors and the rise of social media, the Proctor and Gamble brand has adapted and grown to successfully challenge the new guys, particularly AXE and the multitude of ‘metro’ man grooming products. Old Spice assessed their primary audience’s online activities and met them on their grounds.

Using a website, YouTube, Facebook and Twitter to manage their online presence has brought the “Old” Spice back into significance. Branding a new line of products that will “make you smell like a man, man” paired with hilarious marketing and advertising has rejuvenated the Old Spice brand and introduced a new female fan base.
Their Twitter account is just one of the many tactics Old Spice has used to further their branding strategy and engage with their audiences. The account is updated daily and creates a true dialogue with other tweeters through replies, video links, funny quips and other nonsensical man things that you can’t help but laugh at. Their fan base is rising and in regards to other major competitors, Old Spice has a leg up as they have more Twitter followers than AXE. Old Spice has successfully extended their market reach through this medium.

Old Spice has created a relaxed and entertaining branding campaign, reiterated through all mediums and producing consistent content that unifies their social media presence into something really… mountain fresh. An opportunity Old Spice could capitalize on could be to extend their tweet content to include what their competitors at AXE have done including: contests, giveaways, events and news.

Old Spice may not have reinvented the wheel, but they have adapted to the ideals of PR 2.0 and done it so very, very well.

Take a look at Old Spice through a different lens. See what my co-conspirators Pat, Eva, Ben, Ginger and Laura have to say about Old Spice and corporate social media.